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Introducing BrandMapp Jamaica 2024

Welcome to the inaugural edition of the Flashpanel BrandMapp Lifestyle Survey for Jamaica, a landmark survey providing a comprehensive view of Jamaica’s 2.1m adults over 18.

This comprehensive study canvasses 24,000 Jamaicans over 120 dimensions, encompassing more than 600 brands that represent the entire spectrum of 2.1m adults. BrandMapp Jamaica affords marketers and agencies the ability to segment, profile, and fully understand consumers within this essential demographic, offering actionable insights based on an extensive and nationally representative sample.

Key Data Insights

24K+

Respondents

2.1m

Adult Jamaicans

970K

Jamaican Households

120+

Questions

1,600

Data Dimensions

604

Brands

30+

Shopping Destinations

100's

Segment Filters

Flashpanel BrandMapp Jamaica - Data Overview

Life & Home

  • Age Groups & Generations
  • Demographics
  • Household make-up
  • Children & Child Education
  • Pets
  • Property & Services
  • Household Income
  • SEM Index

Work & Study

  • Education
  • Further study intention
  • Employment status
  • Sideline activities
  • Work environment
  • Sector/Industry
  • Occupation type
  • Company size
  • Business role
  • Personal income

Mindset

  • Next year aspirations
  • Personal statements
  • Consumption habits
  • Financial feeling
  • Feelings about debt
  • Worries
  • Level of Happiness
  • Jamaica Optimism
  • Causes deserving support

Sports & Entertainment

  • Sport interests
  • Sport played
  • Pastimes and interests
  • Favourite music
  • Gambling habits
  • Live events likely to attend

Banking & Finance

  • Banking products
  • Banking platforms
  • Primary bank
  • Switching bank
  • Kind of debts
  • Risk profile
  • Investment products
  • Purchase channels

Insurance & Loyalty

  • Short term insurance
  • Life insurance
  • Medical insurance
  • Loyalty statements
  • Loyalty Identifiers and channels
  • Loyalty influencers
  • Loyalty Benefits enjoyed
  • Programmes used

Auto & Travel

  • Transport / Mobility
  • Car ownership
  • Car/driving statements
  • Car brand owned
  • Car purchase channel
  • Next Car purchase value
  • Air travel
  • Airlines flown
  • Travel app usage

Eat & Drink

  • Fast food or takeaway frequency
  • QSR Restaurant use
  • Restaurant usage frequency
  • Alcoholic beverages consumed
  • Beer most consumed

Shopping

  • Shopper statements
  • Shopping Malls/Centres
  • Grocery shopping
  • Monthly Grocery Spend
  • Appliance/furniture/home stores
  • Beauty and fragrance stores
  • Clothing and footwear brands
  • Clothing stores
  • Electronics or gadget stores
  • Hardware/DIY stores
  • Health and pharma stores
  • Liquor stores
  • Petrol stations or stores
  • Retail/FMCG Brands
  • Sport/outdoor equipment stores

Tech & Internet

  • Mobile network
  • Home internet
  • Mobile phones
  • Laptops, Desktops & Tablets
  • Smart Internet Devices
  • Online Activities & Search
  • Online shopping frequency
  • Payment apps

Media Use

  • Effective media channels
  • Newspaper/sites used
  • Most trusted news media
  • Social media platforms
  • Podcasts
  • Radio listenership
  • Radio stations
  • Streaming services
  • TV channels watched
  • TV Services
  • Sports watched
  • Outdoor media
  • Magazine purchase

Segment Filters

  • Airline Flyers
  • Car Owners/Drivers
  • Alcohol, Wine & Beer Drinkers
  • Gamblers
  • Home Owners
  • Income Earners
  • Social Media Users
  • Streaming Subscribers
  • Parents with kids at home
  • Senior Business Decision Makers
  • Shoppers by Brand and Category
  • Tech Users by device type
  • Uni Grads & Post Grads

Pricing

Data Access Options

Take advantage of our platform launch pricing in Jamaica - Get in touch today!

Free

$0
USD Per Month

  • Data Stories
  • Single Dimension Anslysis
  • Non-Commercial
  • Limited Use
Sign-Up

Dashboard Access

$100
USD Per Month / paid annualy @ $1000

  • Access JLS24 Data
  • Data Explorer
  • Brand Explorer
  • Pivot and Charting
  • Flashpanel AI Analysis
Start Now

Profilers

$2,000+
USD Per Briefing, Report & Presentation

  • Brand Profiler
  • Competitive Analysis
  • Target Market Sizing
  • Report Data
  • Consultation & Presentation
Enquire Now
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